What is the change called when a potential customer becomes a regular user of a product?
Correct answer B. Adoption
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Marketing MCQs
Page 14 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 14 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is low-involvement buying behaviour called when consumers see few differences between brands?
Correct answer A. Habitual buying behavior
In marketing, what does a potential customer’s familiarity with advertising help create?
Correct answer A. Brand familiarity
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Which of the following is a pricing issue that arises across channel levels?
Correct answer B. Deceptive pricing
Which sustainable marketing principle says a company should view and organise its marketing activities from the consumer’s point of view?
Correct answer A. Consumer oriented marketing
What is the specific mix of human traits that can be attributed to a brand called?
Correct answer A. Brand personality
What is a sales force structure called when salespeople specialise in selling to particular industries or customer types?
Correct answer A. Customer sales force structure
What is the degree to which an innovation appears superior to existing products, making those products seem less attractive, called?
Correct answer D. Relative advantage
Which type of segmentation forms groups of consumers with similar needs and wants, even if they are in different countries?
Correct answer B. Intermarket segmentation
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What is the pricing strategy called when a firm charges a fixed fee plus a variable usage rate?
Correct answer B. Two-part pricing
What are products that customers buy only after carefully comparing price and quality called?
Correct answer A. Shopping products
What is the tendency of consumers to screen out most of the advertising information they are exposed to called?
Correct answer A. Selective attention
Buying products such as laundry detergent is an example of purchasing what?
Correct answer B. Convenient products
Coca-Cola creating marketing programmes aimed at teenagers worldwide is an example of what?
Correct answer A. Intermarket segmentation
Industrial installations and equipment belong to which group of business products?
Correct answer C. Capital items
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What is the process of dividing potential customers into groups with common needs, characteristics or buying behaviour called?
Correct answer D. Market segmentation
What is the process of evaluating market segments and choosing which ones to serve called?
Correct answer B. Targeting the market
‘Wireless communication’ is an example of which kind of market offering?
Correct answer A. Services
The BlackBerry’s ‘on the go connectivity’ feature belongs to which level of the product?
Correct answer C. Actual product
If men and women respond in the same way to marketing efforts for soft drinks, how should these groups be treated?
Correct answer C. Non-differentiable segments