IKEA targeting the middle-class segment across many countries is an example of what?
Correct answer B. Intermarket segmentation
Subject / 1,627 questions
Marketing MCQs
Page 43 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 43 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Dividing a market into baby boomers, Generation X and Generation Y is an example of which kind of segmentation?
Correct answer A. Demographic segmentation
Which type of question helps a researcher discover what people think, in their own words?
Correct answer A. Open ended question
Advertisement
Which concept takes into account both consumers’ and society’s long-run interests?
Correct answer A. Societal marketing concept
What name is given to the set of vehicles used to carry a message to its intended audience?
Correct answer B. Advertising media
What triggers the needs that customers recognise?
Correct answer C. Both A and B
Which marketing management philosophy takes an ‘inside-out’ perspective?
Correct answer A. Selling concept
Which of the following describes what marketing is?
Correct answer D. All of the above
When international markets are segmented by how receptive they are to foreign firms, which factor is being used?
Correct answer B. Political and legal factors
Advertisement
What is the second step in the marketing research process?
Correct answer A. Develop research plan
Customers tending to remember only the information that supports their existing attitudes towards a brand is an example of what?
Correct answer B. Selective retention
Research carried out to help define a problem and suggest hypotheses is classed as which type?
Correct answer B. Exploratory research
What is the name of research in which trained observers watch and interact with consumers in their natural surroundings?
Correct answer C. Ethnographic research
Large-scale social and economic changes that unfold slowly over a long period are known as what?
Correct answer A. Mega trends
What is the term for the maximum sales available to all firms in an industry over a given period?
Correct answer B. Total market potential
Advertisement
Analysing how income is distributed and how much people save forms part of which environmental analysis?
Correct answer D. Economic environment analysis
On a graph of a sales forecast, or sales response function, what is plotted on the horizontal axis?
Correct answer D. Marketing effort
Which index level indicates that attracting the few remaining prospects into a market would be costly?
Correct answer C. High market penetration index
What kind of data does marketing intelligence help a company gather?
Correct answer A. Data based on real happenings
What term describes the sales targets assigned to a company’s divisions or product lines?
Correct answer A. Sales quota