What do we call the system of people, equipment and procedures that collects and analyses information for marketing decision makers?
Correct answer C. Marketing information system
Subject / 1,627 questions
Marketing MCQs
Page 44 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 44 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is the name for the set of consumers who have the interest, the income and the access to buy a particular product?
Correct answer D. Available market
Buying customer information from outside firms and vendors is part of which system?
Correct answer A. Marketing intelligence system
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What is customer behaviour that is unpredictable and short-lived best classified as?
Correct answer A. Fad
What is the group of consumers currently buying the company’s product called?
Correct answer A. Penetrated market
What is market demand corresponding to the planned level of industry marketing expenditure called?
Correct answer A. Market forecast
Which methods are used to calculate area market potential?
Correct answer D. Both A and B
Analysing society through people’s views of themselves, others and nature is part of which analysis?
Correct answer B. Socio cultural environment analysis
Which of the following is not a technique for analysing past sales?
Correct answer D. Exponential ratio method
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What is the gap between market minimum and market potential called?
Correct answer B. Market sensitivity of demand
What is the comparison of current and potential levels of market demand called?
Correct answer B. Market penetration index
What is a set of equations describing a system’s parameters statistically called?
Correct answer D. Econometric analysis
What are combined sites offering product reviews and expert opinions classified as?
Correct answer C. Marketing intelligence on internet
What can cause a low share-penetration index?
Correct answer D. All of the above
What are the sources and procedures used to gather everyday information about marketing developments called?
Correct answer A. Marketing intelligence system
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What is the set of consumers who have interest in a market offer but may lack access to it called?
Correct answer C. Potential market
On a market demand function graph, where is industry marketing expenditure shown?
Correct answer D. Horizontal axis
What kind of market demand does the market forecast show?
Correct answer B. Expected
Sales information systems and customer databases are part of which company records?
Correct answer B. Internal record
Multiplying the potential number of buyers by their average purchase quantity gives what?
Correct answer D. Total market potential