In which consumer promotion does the buyer send proof of purchase to the manufacturer for a partial refund of the price?
Correct answer D. Cash refund
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Marketing MCQs
Page 22 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 22 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which of the following is NOT one of the main research approaches in marketing research?
Correct answer C. Ethnographic research
Among consumer promotion techniques, what are cash refunds also known as?
Correct answer D. Cash rebates
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Which major dimensions are used to measure consumer lifestyles?
Correct answer D. All of the above
In which sampling method does every member of the population have an equal chance of being selected?
Correct answer A. Simple random sample
What is the concept describing salespeople’s sense of their opportunities, value and rewards for good performance called?
Correct answer C. Organisational climate
Who represents a company by selling, servicing, gathering information and prospecting?
Correct answer D. Sales person
What is the displacement of long-established resellers by new types of intermediaries called?
Correct answer A. Disintermediation
Dollar Tree and Family Dollar targeting middle- and low-income customers is an example of what?
Correct answer B. Income segmentation
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In which sampling method are random samples taken from mutually exclusive groups?
Correct answer C. Stratified random sample
What is the combined use of two or more modes of transport called?
Correct answer B. Intermodal transportation
Which pricing strategy sets prices based on competitors’ strategies, costs, offerings and prices?
Correct answer A. Competition based pricing
Which distribution arrangement restricts outlets to set regions so buyers can only purchase within the company’s assigned territory?
Correct answer A. Exclusive territorial agreement
What is the series of steps that salespeople follow called?
Correct answer A. Selling process
A company’s competitive edge is best classified as which part of SWOT?
Correct answer A. Strengths
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What is a short-term incentive given to encourage more customers to buy called?
Correct answer D. Sales promotion
Farm products such as livestock, vegetables, wheat and cotton are best classified as what?
Correct answer B. Materials and parts in industrial product
In marketing research, asking people about their preferences and buying behaviour is an example of which approach?
Correct answer C. Survey research
Cars, food items and computers are best classified as what?
Correct answer D. Tangible products
What is the first step in the personal selling process?
Correct answer C. Prospecting and qualifying