When the four Ps are viewed from the customer’s side, communication corresponds to which element?
Correct answer A. Promotion
Subject / 1,627 questions
Marketing MCQs
Page 23 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 23 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Information a consumer obtains from mass media and internet searches comes from which kind of source?
Correct answer B. Public sources
Market development results from introducing what?
Correct answer D. Existing product in new market
Advertisement
An organisation’s internal limitations are classified as which part of SWOT?
Correct answer B. Weaknesses
In smaller companies, who usually handles pricing decisions?
Correct answer D. Top management
What is the buyer’s discomfort caused by post-purchase conflict called?
Correct answer A. Cognitive dissonance
What type of research is carried out to test hypotheses about cause-and-effect relationships?
Correct answer A. Causal research
Nivea introducing a men’s line with body wash and shaving gels is an example of what?
Correct answer D. Gender segmentation
In the growth-share matrix, what does the vertical axis represent?
Correct answer C. Market growth rate
Advertisement
With what does a marketing strategy begin?
Correct answer D. Market segmentation
Under the four Ps of marketing, cash rebates belong to which element?
Correct answer A. Promotion
Natural products such as fish, crude petroleum and iron ore are classified as what?
Correct answer D. Materials and parts in industrial product
Buying with little planning beforehand is typical of which product type?
Correct answer D. Convenient products
What is the lowest price, below which a company will not accept a reduced profit, called?
Correct answer C. Price floor
Products that are usually sold through fewer outlets but with more customer service are called what?
Correct answer C. Shopping products
Advertisement
What is the specific amount of money a company charges customers for a product or service called?
Correct answer D. Price
A company’s entire marketing strategy should support which of the following?
Correct answer B. Positioning strategy
The logistics network that moves materials from suppliers to the manufacturing site is known as what?
Correct answer B. Inbound distribution
In industrial markets, what are convenience products also known as?
Correct answer A. Industry supplies
If a product costs $30 to make and the profit margin is $3 per unit, what price should customers be charged?
Correct answer D. $33