What is the step in personal selling where the salesperson asks the customer for an order?
Correct answer D. Closing
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Marketing MCQs
Page 21 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 21 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
In which sales force structure do representatives specialise in selling particular items of the product line?
Correct answer A. Product sales force structure
In the promotion mix, what is any paid, non-personal presentation of ideas, goods or services by an identified sponsor called?
Correct answer D. Advertising
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Which message appeal relates to the audience’s self-interest?
Correct answer B. Rational appeal
Which method of setting the advertising budget is based on what the company can afford?
Correct answer D. Affordable method
In the personal selling process, what is the next step after the pre-approach?
Correct answer C. Approach
What is the step in personal selling where the salesperson first meets the customer called?
Correct answer C. Approach
A channel in which two or more people communicate directly, by email, post, telephone or face to face, is classified as what?
Correct answer B. Personal communication channels
A product’s or service’s costs set what for its price?
Correct answer C. Floor for prices
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What does the ‘buyer’s black box’ consist of?
Correct answer B. Characteristics of buyers
In Maslow’s hierarchy of needs, the need for belonging is classified as which type?
Correct answer D. Social needs
A brand’s superiority rests on which of the following?
Correct answer C. Point of differences
Which costs vary in direct proportion to the level of production?
Correct answer A. Variable costs
Sweepstakes, event sponsorships, samples and coupons belong to which category of promotion?
Correct answer C. Consumer promotions
The systematic design, collection, analysis and reporting of data for a specific marketing situation is called what?
Correct answer C. Marketing research
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How many types of research instrument are available to a market researcher?
Correct answer B. Two types
Which consumer promotion technique asks consumers to submit their names for a prize draw?
Correct answer D. Sweepstakes
Which of the following is a type of probability sample?
Correct answer B. Simple random sample
If customers perceive a product’s price to be lower than the value it provides, what will they do?
Correct answer A. Would buy product
Information drawn from data sources within a company’s own network is classified as what?
Correct answer A. Internal databases