If total cost is $70,000 and production is 30,000 units, what is the average cost?
Correct answer A. $2.33
Topic / 137 questions
Developing Marketing Strategies and Plans MCQs
Page 6 of Developing Marketing Strategies and Plans multiple-choice questions with answers. Tap an option to check yourself.
Page 6 of 7
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Maximum current profit, market skimming, product-quality leadership and market share are all options when doing what?
Correct answer C. Select pricing objective
Which pricing technique charges a constant low price with few or no temporary promotions?
Correct answer D. Everyday low pricing
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Adding fixed cost divided by unit sales to the variable cost gives which figure?
Correct answer D. Unit cost
Dividing the unit cost by (1 minus the desired return on sales) gives which figure?
Correct answer C. Markup price
If the unit cost is $25 and the desired return on sales is 60%, what is the markup price?
Correct answer B. $62.50
Which techniques are included in auction-type pricing?
Correct answer D. All of the above
Which type of price discrimination charges each customer a different price depending on the intensity of their demand?
Correct answer B. First-degree price discrimination
What is trading in which buyers and sellers exchange goods instead of making cash payments called?
Correct answer C. Countertrade
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What is a price reduction given to customers who pay their bills promptly called?
Correct answer C. Cash discount
Which pricing strategy sets a high price when a product is launched and lowers it over time?
Correct answer C. Market skimming pricing
Which of the following does NOT lead to an increase in a product’s price?
Correct answer A. Predatory pricing
What is an extra payment given to resellers for taking part in special programmes called?
Correct answer A. Allowance
What is a price reduction given to buyers who purchase goods or services out of season called?
Correct answer C. Seasonal discount
What is the form of price discrimination in which the same product is priced differently in different places, even though the cost is the same, called?
Correct answer B. Location pricing
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What is the practice of selling a product at two or more prices that do not reflect differences in cost called?
Correct answer C. Price discrimination
Offering shoes at low prices to athletes taking part in a marathon is an example of what?
Correct answer C. Special customer pricing
Which techniques are involved in promotional pricing?
Correct answer D. All of the above
In the type of Dutch auction where potential sellers compete by offering the lowest price, which situation applies?
Correct answer C. One buyer, many sellers
Amusement parks charging less for school trips is an example of what?
Correct answer C. Customer segment pricing