Practice mode / Developing Marketing Strategies and Plans The techniques involved in promotional pricing are? A Option A: loss leader pricing B Option B: cash rebates C Option C: low interest pricing D Option D: all of the above Correct answer B. cash rebates Show answer
Question 01 / Developing Marketing Strategies and Plans Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of? A Option A: One seller, many buyers B Option B: One buyer, many sellers C Option C: many sellers, many buyers D Option D: one buyer, one seller Correct answer B. One buyer, many sellers Show answer Open question
Question 02 / Developing Marketing Strategies and Plans The amusement parks charge less to school trips, is an example of? A Option A: channel pricing B Option B: customer segment pricing C Option C: product form pricing D Option D: image pricing Correct answer B. customer segment pricing Show answer Open question
Question 03 / Developing Marketing Strategies and Plans The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as? A Option A: value pricing B Option B: perceived pricing C Option C: going rate pricing D Option D: high low pricing Correct answer C. going rate pricing Show answer Open question
Question 04 / Developing Marketing Strategies and Plans If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be? A Option A: $33.75 B Option B: $30.75 C Option C: $25.75 D Option D: $28.75 Correct answer C. $25.75 Show answer Open question
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