A company’s structures, policies and corporate culture, which may need to change in a changing business environment, are known as its what?
Correct answer B. Organisation
Subject / 1,627 questions
Marketing MCQs
Page 36 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 36 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
At which level is planning done for allocating funds to each business unit?
Correct answer D. Division level
Planning marketing tactics such as merchandising and customer service is part of which plan?
Correct answer D. Tactical marketing plan
Advertisement
Which of these is NOT one of the phases of the value creation sequence?
Correct answer B. Making the superior product
Besides its primary activities, how many support activities does the value chain identify?
Correct answer A. Four support activities
Building deeper understanding, relationships and individual offerings for customers is part of which process?
Correct answer C. Customer relationship management
In value creation, what does the ‘providing the value’ phase include?
Correct answer D. Both A and B
Which activities are included among the support activities of the value chain?
Correct answer D. All of the above
What is the broader definition of the potential market on which a company focuses its selling called?
Correct answer A. Strategic market definition
Advertisement
A product-development strategy is used to gain share with which product-market combination?
Correct answer B. New products in current markets
What is the second phase of the value creation sequence?
Correct answer A. Providing the value
Car rental firms and hotels sometimes offering each other’s customers discounts is an example of what?
Correct answer D. Pricing collabourations
Into how many phases can the value creation and delivery sequence be divided?
Correct answer B. Three phases
A market-penetration strategy is used to gain share with which product-market combination?
Correct answer B. Current product in current market
What is the discount that a manufacturer gives to channel members for performing certain functions called?
Correct answer C. Functional discount
Advertisement
Dividing fixed cost by (price minus variable cost) gives which figure?
Correct answer B. Break-even volume
Which form of price discrimination prices the same product at two different levels based on differences in consumer image or perception?
Correct answer D. Image pricing
Which type of auction can involve either one seller and many buyers or one buyer and many sellers?
Correct answer C. Dutch auctions
In the type of Dutch auction where the auctioneer lowers an announced high price until a bidder accepts, which situation applies?
Correct answer C. One seller, many buyers
In which form of countertrade does a seller supply equipment or a plant to another country and accept goods made with it as partial payment?
Correct answer A. Buy back arrangement