How many organisational levels does a typical company have for planning?
Correct answer B. Four
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Marketing MCQs
Page 35 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 35 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
In a firm’s value chain, operations, sales and service are part of which activities?
Correct answer B. Primary activities
Which of these is NOT a characteristic of a core competency?
Correct answer B. Easy imitation
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A diversification strategy is used to gain share with which product-market combination?
Correct answer A. New products for new markets
What is a game plan for achieving goals called?
Correct answer C. Strategy
At which level does the planning hierarchy begin?
Correct answer C. Corporate planning
At which levels does the marketing plan operate?
Correct answer D. Both A and B
At which level is a strategic plan developed to carry the business unit into a profitable future?
Correct answer B. Business unit level
Which of the following are among a company’s core business processes?
Correct answer D. All of the above
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In value creation, what does the ‘choosing the value’ phase include?
Correct answer D. All of the above
A company licensing another company to produce its product is classed as what?
Correct answer B. Product alliance
What is a challenge from an unfavourable trend that would cut sales if no defensive marketing action were taken called?
Correct answer B. Environmental threat
Inbound and outbound logistics belong to which category of value chain activities?
Correct answer D. Primary activities
What is the network of suppliers and distributors that works together to create superior value called?
Correct answer D. Supply chain
Strategies such as market penetration, market development and diversification come under which type of growth?
Correct answer B. Intensive growth
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Gathering and acting on information about the market is part of which core business process?
Correct answer D. The market-sensing process
What is a written document that summarises marketing objectives and how they will be achieved called?
Correct answer D. Marketing plan
What is the third phase of the value creation sequence?
Correct answer D. Communicating the value
Which value chain activities are usually handled by a company’s specialised departments?
Correct answer C. Support activities
In value creation, what does the ‘communicating the value’ phase include?
Correct answer C. Utilising the social media sources