Which pricing technique charges higher prices on an everyday basis but runs frequent temporary promotions at lower prices?
Correct answer B. High low pricing
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Marketing MCQs
Page 37 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
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- Developing Marketing Strategies and Plans 137
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- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
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- Designing and Managing Services 29
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- Global Marketplace 25
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- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
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The fall in average cost that comes with accumulated production experience is known as what?
Correct answer D. Both A and B
Which type of price discrimination charges different prices to different classes of buyers?
Correct answer A. Third-degree discrimination
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Which price-increase technique keeps the product’s price but removes items that were in the bundle and charges for them separately?
Correct answer D. Unbundling
Which technique lets a company set the price that will yield its target return on investment?
Correct answer C. Target return pricing
What is the first step in the procedure for setting a price?
Correct answer B. Select pricing objective
Which possible traps can result from cutting prices?
Correct answer D. All of the above
Which price-increase technique requires customers to pay today’s price plus any inflation that occurs before delivery?
Correct answer C. Escalator clauses
A pricing technique that offers a deal to buyers who order within 20 minutes of seeing a paid TV advert is classified as what?
Correct answer D. Time pricing
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What sets the floor, or lower limit, of a product’s price?
Correct answer A. Cost
Overhead costs are also known as what?
Correct answer D. Fixed costs
What is an extra payment given in return for running advertising and sales programmes called?
Correct answer D. Promotional allowances
Which price-increase technique, used by firms with long production lead times, waits until the product is finished before setting the price?
Correct answer D. Delayed quotation pricing
Which pricing technique charges a fairly low price for a high-quality offering?
Correct answer A. Value pricing
When retailers cut the prices of well-known brands to attract shoppers, what is this promotional pricing technique called?
Correct answer D. Loss leader pricing
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In which form of countertrade does the seller receive part of the payment in cash and the rest in goods?
Correct answer A. Compensation deal
If fixed cost is $18,000 and variable cost is $16,000, what is the total cost?
Correct answer C. $34,000
If fixed cost is $80,000, variable cost is $10 per unit and the selling price is $25, what is the break-even volume?
Correct answer B. 5333
What are product costs that vary directly with the level of production called?
Correct answer D. Variable costs
If demand for a product hardly changes with a small change in price, how is demand described?
Correct answer A. Inelastic