Products and services that consumers buy frequently are classified as what?
Correct answer A. Convenience products
Subject / 1,627 questions
Marketing MCQs
Page 25 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 25 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
From the buyer’s point of view, how is a product seen under the four Cs?
Correct answer B. Customer solution
Marketing myopia means paying too much attention to what?
Correct answer B. Product offered by company
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Strong preference for a particular brand combined with low price sensitivity is typical of which product type?
Correct answer C. Specialty products
Products that give neither immediate satisfaction nor long-term benefits to consumers are classified as what?
Correct answer C. Deficient products
In the growth-share matrix, which category contains SBUs with low market share and low growth?
Correct answer C. Dogs
Office equipment such as computers and fax machines is best classified as what?
Correct answer C. Industrial accessory equipment
Which of the following are possible objectives of advertising?
Correct answer D. All of the above
Which marketing mix element is the only one that generates revenue for a company?
Correct answer A. Price
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Into how many types can customers be classified by loyalty and profitability?
Correct answer D. 4 types
What is evaluating the attractiveness and profitability of each market segment called?
Correct answer B. Targeting
A product is anything that can be offered to a market for which purpose?
Correct answer D. All of the above
Products that offer little immediate satisfaction but bring long-term benefits to consumers are classified as what?
Correct answer A. Salutary products
Products that give both immediate satisfaction and long-term benefits to consumers are classified as what?
Correct answer A. Desirable products
Customers willing to travel long distances to buy a Lamborghini is an example of what?
Correct answer B. Specialty products
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In the growth-share matrix, what are SBUs with high market growth and high market share called?
Correct answer D. Stars
Concentrating on distribution efficiency is a central part of which marketing management philosophy?
Correct answer A. The production concept
Which of the following is NOT one of the major pricing strategies?
Correct answer B. Discount and bonus pricing
Under which marketing management philosophy does a company focus on continuously improving its products?
Correct answer C. The product concept
What is the sum of fixed costs and variable costs called?
Correct answer A. Total costs