A person’s lifestyle, values, occupation and self-concept are classed as which kind of factors?
Correct answer B. Personal factors
Subject / 1,627 questions
Marketing MCQs
Page 79 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 79 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
In which market do buyers often purchase directly from manufacturers rather than through intermediaries?
Correct answer C. Business markets
What kind of model is the expectancy-value model?
Correct answer D. Compensatory model
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In a modified rebuy, what are suppliers who see a chance to win more business called?
Correct answer B. Out-suppliers
What is the process of how and where information enters a person’s memory called?
Correct answer A. Memory encoding
In a new-task buying situation, what does the business buyer make?
Correct answer D. Most of the decisions
What are the influences of reference groups, family, roles and status classed as?
Correct answer C. Effect of social factors
The representativeness heuristic and availability heuristic are types of what?
Correct answer B. Decision heuristic
What is presenting choices to customers from a perspective that shows the company’s offer in its best light called?
Correct answer C. Framing
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When marketers offer a product that customers see as typical of its whole category, which heuristic is at work?
Correct answer C. Representative heuristic
In which buying situation do existing suppliers work to maintain product and service quality?
Correct answer D. Straight rebuy
What is a buyer’s spouse and children called?
Correct answer C. Family of procreation
In a buying centre, who are the people that influence the decision and supply information for evaluating alternatives?
Correct answer C. Influencers
What are groups that have a direct or indirect influence on a person’s attitudes and buying behaviour called?
Correct answer C. Reference groups
What is the buying situation in which goods are reordered from suppliers on an approved list called?
Correct answer D. Straight rebuy
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What is a short-lived, unpredictable trend with no lasting social or economic significance called?
Correct answer B. Fad
In a buying centre, what are the people who will use the product, and often start the purchase and help define requirements, called?
Correct answer B. Users
What is a market whose total size is affected by the level of companies’ marketing spending called?
Correct answer C. Expansible market
Which market is made up of buyers who acquire goods to supply, rent or sell to others?
Correct answer C. Business market
What are online trading arrangements that link a company with a special group of invited suppliers called?
Correct answer B. Private exchanges