Practice mode Analyzing Consumer Markets

What are groups that have a direct or indirect influence on a person’s attitudes and buying behaviour called?

Correct answer C. Reference groups

Explanation

Reference groups serve as points of comparison that shape a person's attitudes and behaviour, either directly through membership or indirectly through aspiration.

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What are groups that have a direct or indirect influence on a person’s attitudes and buying behaviour called?

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What are groups that have a direct or indirect influence on a person’s attitudes and buying behaviour called?

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