In the elaboration likelihood model, what is the low-effort means of persuasion called?
Correct answer C. Peripheral route
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Marketing MCQs
Page 77 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 77 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is demand that is hardly affected by price changes called?
Correct answer D. Inelastic demand
When a customer has enough time to buy and good knowledge of the product, which route do they follow?
Correct answer C. Central route
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Which stages does the new-task buying process pass through?
Correct answer D. All of the above
Techniques such as sentence completion and word association are known as what?
Correct answer B. Projective techniques
Into which buying centre role do a company’s technical staff usually fall?
Correct answer B. Influencers
Which model of attitude formation has consumers evaluate brands by combining their positive and negative beliefs about them?
Correct answer C. Expectancy-value model
In a buying centre, who decides on product requirements and suppliers?
Correct answer D. Deciders
What are the distinctive psychological traits that lead to consistent responses to environmental stimuli called?
Correct answer C. Personality
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What are markets in which participants directly exchange goods or services with each other called?
Correct answer D. Barter markets
What is a person’s pattern of living, as expressed in their activities, interests and opinions, called?
Correct answer C. Lifestyle
What is the process by which organisations identify, evaluate and choose among available brands and suppliers called?
Correct answer D. Organizational buying
In a buying centre, who are the people who request that something be purchased?
Correct answer D. Initiators
What depends on how closely a product’s performance matches the buyer’s expectations?
Correct answer C. Satisfaction
What is the buying situation in which a buyer purchases a product or service for the first time called?
Correct answer D. New task
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When another person feels strongly about a product and is close to the customer, what will the customer adjust?
Correct answer A. Our product purchase intention
What is a form of shirking or undersupply relative to an explicit or implicit contract called?
Correct answer B. Opportunism
Who proposed the two-factor theory?
Correct answer A. Frederick Herzberg
In a buying centre, who helps shape product specifications and plays the main role in negotiations?
Correct answer B. Buyers
Frederick Herzberg, Sigmund Freud and Abraham Maslow each put forward theories of what?
Correct answer B. Motivation