Practice mode Analyzing Consumer Markets

Techniques such as sentence completion and word association are known as what?

Correct answer B. Projective techniques

Explanation

Projective techniques present ambiguous or incomplete stimuli so that respondents reveal hidden motives and feelings they might not express directly.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.