In the buying process, which groups have a direct influence on consumers?
Correct answer D. Both A and B
Subject / 1,627 questions
Marketing MCQs
Page 75 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 75 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Building dams, irrigation, sanitation systems, pipelines and utilities are examples of what?
Correct answer B. System selling
Which roles do members of an organisation’s buying centre play?
Correct answer D. All of the above
Advertisement
When a product’s cost can be added to another large purchase, which mental accounting principle applies?
Correct answer C. Integrate loss
In which electronic markets do prices change from moment to moment?
Correct answer D. Both A and B
The worry that a product will not be worth the price paid is which type of risk?
Correct answer C. Financial risk
What does a product’s sales frequency reflect?
Correct answer B. Product consumption rate
Which of the following are part of business markets?
Correct answer D. All of the above
Which perceptual process makes customers notice a price that deviates greatly from the norm?
Correct answer D. Selective attention
Advertisement
Which are types of electronic procurement hubs?
Correct answer D. Both B and C
What are the minor stimuli that determine when, where and how a person responds called?
Correct answer B. Cues
What is the buying situation in which the buyer wants to change product specifications, prices or terms called?
Correct answer B. Modified rebuy
Which perceptual process makes potential customers notice ads related to their current needs?
Correct answer A. Selective attention
What is the formal decision process by which organisations buy products and services called?
Correct answer B. Organizational buying
General Electric turned a low-involvement product into a high-involvement one by introducing ‘Soft White’ light bulbs. Which technique is this?
Correct answer B. Adding an important feature
Advertisement
In business markets, what are buyers usually like?
Correct answer C. Few and large buyers
When a need becomes strong enough, what does it become?
Correct answer C. Motive
In a buying centre, who authorises the proposed actions of deciders and buyers?
Correct answer C. Approvers
The intensity of another person’s negative attitude and the consumer’s motivation to comply with that person depend on what?
Correct answer C. Attitudes of others
Into how many categories are supplier-buyer relationships classified?
Correct answer D. Eight categories