Practice mode Analyzing Consumer Markets

The intensity of another person’s negative attitude and the consumer’s motivation to comply with that person depend on what?

Correct answer C. Attitudes of others

Explanation

Kotler explains that the attitudes of others affect a purchase intention depending on how negative they are and how much the consumer wants to comply with them.

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Answer checked 11 October 2026 How we write and check questions

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The intensity of another person’s negative attitude and the consumer’s motivation to comply with that person depend on what?

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The intensity of another person’s negative attitude and the consumer’s motivation to comply with that person depend on what?

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