When is a customer disappointed with a purchase?
Correct answer C. Performance falls short of expectations
Subject / 1,627 questions
Marketing MCQs
Page 73 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 73 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is the effect of hidden messages in ads that people do not consciously notice but may influence buying behaviour called?
Correct answer D. Subliminal perception
What form of social stratification is found in human societies?
Correct answer C. Social classes
Advertisement
Which type of risk is the opportunity cost of having to find another product after a failure?
Correct answer A. Time risk
In the expectancy-value model, what is the strategy of altering beliefs about the brand called?
Correct answer D. Psychological repositioning
A region’s subculture and social class are classed as which kind of factors?
Correct answer D. Cultural factors
Information collected from mass media and consumer rating organisations comes from which source?
Correct answer B. Public sources
When extrinsic factors play a growing role in a buying decision, which route is the customer most likely to follow?
Correct answer B. Peripheral route
When attitudes change because of a consumer’s associations with the brand rather than product arguments, which route is being used?
Correct answer A. Peripheral route
Advertisement
To reduce uncertainty about product attributes, what do customers look for?
Correct answer D. Warranties
All the thoughts, images, experiences and attitudes linked to a particular brand are called what?
Correct answer D. Brand associations
Family, friends, co-workers and neighbours are classed as which type of group?
Correct answer B. Membership groups
What are the two factors in Herzberg’s theory?
Correct answer C. Satisfiers and dissatisfiers
Consumers who are highly sensitive to how others see them fall under which concept?
Correct answer D. Self-monitors
The fear that a product will not perform as expected is which type of risk?
Correct answer B. Functional risk
Advertisement
How individual customers come to know about a market offering is described by which stage?
Correct answer D. Brands awareness
Which group of consumers tends to buy more lower-priced products?
Correct answer C. Money constrained
When customers evaluate several positive features separately, which mental accounting principle applies?
Correct answer C. Segregate gains
Crest toothpaste turned a low-involvement product into a high-involvement one by linking it to preventing cavities. Which technique is this?
Correct answer B. Linking product to engaging issue
A recent product failure that makes customers more likely to buy a warranty illustrates which heuristic?
Correct answer B. Availability heuristic