Practice mode Analyzing Consumer Markets

A recent product failure that makes customers more likely to buy a warranty illustrates which heuristic?

Correct answer B. Availability heuristic

Explanation

Under the availability heuristic, a recent memorable failure comes to mind easily, so consumers overestimate the chance of failure and buy a warranty.

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Answer checked 11 October 2026 How we write and check questions

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A recent product failure that makes customers more likely to buy a warranty illustrates which heuristic?

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A recent product failure that makes customers more likely to buy a warranty illustrates which heuristic?

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