What is the pricing technique called in which a fixed fee is charged together with a variable usage fee?
Correct answer D. Two-part pricing
Subject / 1,627 questions
Marketing MCQs
Page 6 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 6 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is wholesaling called when it is carried out by sellers or buyers themselves rather than through independent wholesalers?
Correct answer B. Manufacturer’s sales branches
What is it called when a company extends its product line by introducing lower-priced items to pursue strong growth opportunities?
Correct answer B. Down-market stretch
Advertisement
In the retail industry, stores such as Kohl’s and Target are good examples of what?
Correct answer A. Self-service retailers
Which groups of products are distinguished by tangibility and durability?
Correct answer D. All of the above
Which type of retail store sells standard merchandise at lower prices by accepting lower margins and selling higher volumes?
Correct answer D. Discount store
What term describes all the work needed to make a product operational in its intended location?
Correct answer C. Installation
Among types of retail stores, which one combines supermarket and discount store concepts into a very large outlet?
Correct answer A. Superstore
What is the technique of lengthening a product line beyond its current range called?
Correct answer A. Line stretching
Advertisement
Stores such as Kroger, Safeway and Supervalu are examples of what?
Correct answer D. Supermarket
Into which groups can industrial products be classified?
Correct answer D. All of the above
What are all the activities involved in selling goods or services directly to final consumers for personal, non-business use called?
Correct answer D. Retailing
What is the technique called when a company adds more items within its present product line range?
Correct answer C. Line filling
What is a retail organisation of two or more outlets under common ownership and control called?
Correct answer A. Chain stores
On what bases can products be differentiated?
Correct answer D. All of the above
Advertisement
What are retailers called that carry more specialty goods and therefore give customers more assistance while shopping?
Correct answer D. Full-service retailers
What are the two ways a company can lengthen its existing product line?
Correct answer D. Line filling and stretching
In the retail industry, Tiffany and Williams-Sonoma are considered what?
Correct answer A. Full-service retailers
What is the measure of the probability that a product will not malfunction or fail within a set period called?
Correct answer D. Reliability
What is a group of retail businesses built on a site that is planned, developed, owned and managed as one unit called?
Correct answer D. Shopping centre