What is the ease of fixing a product when it malfunctions or fails called?
Correct answer C. Repairability
Subject / 1,627 questions
Marketing MCQs
Page 8 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 8 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which sustainable marketing principle says a company should balance consumers’ wants, company requirements and society’s long-term interests?
Correct answer C. Societal marketing
What are convenience goods that consumers buy on a regular basis called?
Correct answer A. Staples
Advertisement
Which of the following are classic examples of salutary products?
Correct answer B. Insurance products
Which of the following can count as products?
Correct answer D. All of the above
Which of these is NOT part of a company’s microenvironment?
Correct answer D. Demographic forces
Repair items and operating supplies are types of what?
Correct answer B. Supplies and business services
If a company sets its prices in a way that leaves it with low sales and low markups, how has it set them?
Correct answer B. Too high
What is the complete set of products and items that a particular seller offers for sale called?
Correct answer D. Both A and B
Advertisement
What is the management approach that develops strategies which both drive profits and help protect the environment called?
Correct answer A. Environmental sustainability
What are tangible goods that normally survive many uses called?
Correct answer A. Durable goods
Which sustainable marketing principle says a company should put most of its resources into building customer value?
Correct answer B. Customer value marketing
Which of the following is an example of a service?
Correct answer D. Legal advisors
Which of the following are classic examples of pleasing products?
Correct answer C. Junk food and cigarettes
What is anything that can be offered to a market to satisfy a want or need called?
Correct answer B. Product
Advertisement
What is environmentally and socially responsible marketing that meets present needs while preserving the ability of future generations to meet theirs called?
Correct answer D. Sustainable marketing
In the product hierarchy, what is the core need that underlies the existence of a product family called?
Correct answer D. Need family
Which sustainable marketing principle says a company should continuously seek real product and marketing improvements?
Correct answer B. Innovative marketing
What are product returns called that cannot be eliminated in the short run through better packaging, storage or transport?
Correct answer D. Uncontrollable returns
Which of the following are classic examples of desirable products?
Correct answer D. Nutritious high fibre cereals