Markets in which businesses buy goods to use in their production processes are known as what?
Correct answer C. Business markets
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Marketing MCQs
Page 71 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 71 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
A strong internal stimulus that pushes a person to act is called what?
Correct answer B. Drive
In mental accounting, which principle recommends combining smaller losses with larger gains?
Correct answer B. Cancellation principle
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Who is the person that gives informal advice or information about a particular product or product category?
Correct answer C. Opinion leader
Which type of memory acts as a permanent and essentially unlimited store of information?
Correct answer B. Long term memory
A consumer’s view of how they would like to see themselves is described by which concept?
Correct answer C. Ideal self-concept
What term describes learning to recognise differences between similar stimuli and adjusting responses accordingly?
Correct answer D. Discrimination
Under the expectancy-value model, what is redesigning the product itself called?
Correct answer D. Real positioning
During the information search stage of buying, what is the milder level of search called?
Correct answer B. Heightened attention
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Which persuasion route depends on the customer’s rational consideration and careful assessment of product information?
Correct answer D. Central route
Parents and siblings form part of which family group?
Correct answer C. Family orientation
Selective attention and selective distortion are examples of which kind of process?
Correct answer C. Perceptual process
Which concept portrays the whole person interacting with his or her environment?
Correct answer D. Lifestyle
A group whose values and behaviour an individual rejects is called what?
Correct answer C. Dissociative group
When a product failure could endanger the user’s health, which type of perceived risk is involved?
Correct answer D. Physical risk
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Groups that a person hopes to join in the future are known as what?
Correct answer B. Aspiration groups
What is the process by which information is drawn out of a customer’s memory called?
Correct answer D. Memory retrieval
Which heuristic involves a customer comparing brands attribute by attribute and dropping any brand that falls below a minimum acceptable cut-off?
Correct answer D. Eliminating-by-acceptance heuristic
What is the term for carrying out two or more tasks at the same time?
Correct answer C. Multitasking
A cereal brand turned a low-involvement purchase into a high-involvement one by stressing its health benefits. Which tactic does this illustrate?
Correct answer D. Triggering emotions to personal values