Adding a product’s purchase cost to its maintenance cost and then subtracting the discounted salvage value gives which figure?
Correct answer B. Life cycle cost
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Marketing MCQs
Page 69 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 69 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
Which forms of joint venturing are recognised?
Correct answer D. All of the above
Peak-time efficiency, shared services and increased customer participation are strategies for which side of matching supply and demand?
Correct answer D. Supply side
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Within the services mix, an offering that is entirely intangible is an example of which category?
Correct answer A. Pure services
Product qualities that buyers can evaluate only after purchasing are classified as what?
Correct answer B. Experience qualities
If a product’s price is $150, its maintenance cost is $15 and its discounted salvage value is $85, what is its life-cycle cost?
Correct answer C. $80
The set of services that customers expect to receive is known as what?
Correct answer A. Primary service package
Churches, museums and charities are examples of services in which sector?
Correct answer A. Private non-profit sector
Which characteristics are typical of services?
Correct answer D. All of the above
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Within the services mix, products that come with no accompanying services are classified as what?
Correct answer B. Pure tangible goods
Within the services mix categories, a restaurant meal is classified as an example of which category?
Correct answer D. Tangible goods with accompanying services
Product qualities that buyers find hard to evaluate even after purchase are classified as what?
Correct answer D. Credence qualities
Which pricing technique shifts some demand from peak periods to off-peak periods?
Correct answer C. Differential pricing
Within the categories of the services mix, tangible goods such as computers and cars are classed as what?
Correct answer C. Tangible goods with accompanying services
Services a company provides that go beyond the product’s basic performance and functioning are classified as what?
Correct answer A. Value-augmenting services
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Banks, hotels, airlines, law firms and insurance companies are examples of services in which sector?
Correct answer A. Business sector
Which determinants of service quality appear in the service-quality model?
Correct answer D. All of the above
The routine work of pricing, distributing and promoting services to customers is classified as what?
Correct answer D. External marketing
Marketing that involves training and motivating employees to serve customers well is known as what?
Correct answer B. Internal marketing
Using off-peak demand, complementary services, differential pricing and reservation systems to match demand with supply are strategies for which side?
Correct answer B. Demand side