Marketing MCQs with Answers – Practice Online – Page 60

Question 1181 Creating Brand Equity

Which level of the brand pyramid describes extrinsic properties, including ways the brand meets customers’ psychological or social needs?

Correct answer C. Brand imagery

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Question 1182 Creating Brand Equity

Higher levels of energy and differentiation than relevance are shown by which brands?

Correct answer D. Strong new brands

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Question 1183 Creating Brand Equity

Which BrandAsset Valuator measure acts as a report card on a brand’s past performance and shows its current value?

Correct answer C. Brand stature

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Question 1184 Creating Brand Equity

Relatively low-priced brands in a company’s portfolio that draw customers to the brand franchise are called what?

Correct answer B. Traffic builders

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Question 1185 Creating Brand Equity

The full set of brands and brand lines that a particular company offers is called what?

Correct answer A. Brand portfolio

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Question 1186 Creating Brand Equity

In BrandDynamics, the emotional and rational attachment customers have to a particular brand is called what?

Correct answer C. Bonding

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Question 1187 Creating Brand Equity

High levels of energised differentiation, relevance, esteem and knowledge are shown by which brands?

Correct answer B. Leadership brands

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Question 1188 Creating Brand Equity

Branding strategy is also known as what?

Correct answer A. Brand architecture

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Question 1189 Creating Brand Equity

In the BrandAsset Valuator, the chart depicting the stages of brand development in successive quadrants is called what?

Correct answer B. Power grid

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Question 1190 Creating Brand Equity

Brands used by retailers or distributors mainly to attract large numbers of customers are known as what?

Correct answer A. Bait brands

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Question 1191 Creating Brand Equity

The net present value of a brand’s forecast earnings is called what?

Correct answer A. Brand value

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Question 1192 Creating Brand Equity

A name, term, symbol, design or combination of these intended to identify and differentiate products is classified as what?

Correct answer A. Brand

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Question 1193 Creating Brand Equity

In the value stages of the brand value chain, marketing programme investment must take which factor into account?

Correct answer B. Product and trade

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Question 1194 Creating Brand Equity

In the BrandAsset Valuator, the measure of how familiar and aware consumers are of a brand is called what?

Correct answer A. Knowledge

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Question 1195 Creating Brand Equity

In the value stages of the brand value chain, shareholder value must take which factor into account?

Correct answer C. Market capitalization

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Question 1196 Creating Brand Equity

Value-creating practices such as welcoming and governing are classified as what?

Correct answer D. Social networking

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Question 1197 Creating Brand Equity

In BrandDynamics, being relevant to consumer needs at an acceptable price is classified as what?

Correct answer C. Brand relevance

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Question 1198 Creating Brand Equity

All the products, including original items and line and category extensions, sold under a particular brand are called what?

Correct answer C. Brand line

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Question 1199 Creating Brand Equity

Which level of the brand pyramid concerns how often and easily customers think of a brand in different purchase or consumption situations?

Correct answer C. Brand salience

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Question 1200 Creating Brand Equity

In the value stages of the brand value chain, market performance must take which factor into account?

Correct answer B. Price elasticity

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