Which technique asks people to create collages or drawings to show their perceptions?
Correct answer D. Visualizations
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Marketing MCQs
Page 51 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 51 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is demand in business markets generally like?
Correct answer A. Inelastic
Which of the following are internal marketing metrics?
Correct answer D. Both A and C
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If the variable cost is $40 and the fixed cost is $20, what is the total cost?
Correct answer A. $60
In the personal selling process, what is the second step after prospecting and qualifying?
Correct answer A. Pre-approach
Which technique shows respondents a picture and asks them to write what they think it depicts?
Correct answer D. Thematic apperception test
What is the planning, analysis, implementation and control of sales force activities called?
Correct answer C. Sales force management
Decisions about research approaches, data sources and the sampling plan are made during which step?
Correct answer D. Research plan development
Once ideas have been screened, the best idea is developed into what?
Correct answer A. Product concept
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Which scale measures a respondent’s intention to buy?
Correct answer C. Intention-to-buy scale
By what other name is the field sales force known?
Correct answer B. Outside sales force
Which of the following is not one of the closed-ended question types?
Correct answer D. Ranking scale question
What are the large societal forces that affect a firm’s close-by actors called?
Correct answer C. Macroenvironment
If the break-even volume is 20,000 units and price minus variable cost is $15 per unit, what are the fixed costs?
Correct answer A. $300,000
Which technique helps researchers explore consumers’ perceptions of products and brands?
Correct answer B. Qualitative measures
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By what other name is cost-based pricing known?
Correct answer A. Product driven
In a sampling plan, which element decides how many people should be surveyed?
Correct answer A. Sampling size
What type of research collects data by watching relevant people, actions and situations?
Correct answer A. Observational research
In the BCG growth-share matrix, what does the horizontal axis show?
Correct answer B. Relative market share
How is ‘awareness of goals’ best classified among marketing metrics?
Correct answer B. Internal marketing metrics