What does a lower product-penetration percentage indicate?
Correct answer B. Higher the potential
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Marketing MCQs
Page 46 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 46 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is the company’s estimated share of market demand called?
Correct answer A. Company demand
When the market-penetration index is high, what happens to price margins and competition?
Correct answer D. High
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Which method estimates demand by identifying all potential buyers in each market and estimating their potential purchases?
Correct answer B. Market-buildup method
When a sales forecast is shown on a graph, what does the vertical axis represent?
Correct answer D. Sales
What is a market called whose size is not affected by companies’ marketing expenditure?
Correct answer C. No expansible market
What is the absolute upper limit of demand for a company’s product called?
Correct answer C. Market potential
What is the recognition that environmental issues should be integrated into the firm’s strategic plans called?
Correct answer D. Corporate environmentalism
What is the relationship called between a company’s marketing expenditure and its product sales?
Correct answer A. Sales response functions
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What is a direction or sequence of events that is fairly predictable and shapes the market’s future called?
Correct answer A. Trend
If a company can still expand its market share, what does the share-penetration index show?
Correct answer A. Low market penetration index
What are slow economic, social and technological changes that influence people for a long time called?
Correct answer A. Mega trend
What is the percentage of ownership of a product or service in a population called?
Correct answer C. Product-penetration percentage
What is the level of selective demand for a company’s product called?
Correct answer A. Market share
On a market demand graph, on which axis is the resulting demand plotted?
Correct answer C. Vertical axis
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Analysing past sales, including seasonal patterns and trends, is part of which method?
Correct answer A. Time-series analysis
What is a marketing response that occurs after a change has taken place called?
Correct answer A. Reactive anticipation
Which generation was born after the Second World War and before 1965?
Correct answer C. Baby boomers
What are the factors that affect a company’s ability to build and maintain customer relationships called?
Correct answer A. Marketing environment
Which products tend to be the most successful?
Correct answer D. All of the above