Preplanned funeral services are classified as what?
Correct answer D. Unsought services
Subject / 1,627 questions
Marketing MCQs
Page 3 of Marketing multiple-choice questions with answers. Tap an option to check yourself.
Page 3 of 82
- Developing Marketing Strategies and Plans 137
- Analyzing Consumer Markets 124
- Creating Brand Equity 98
- Products, Services and Brands 95
- Consumer Markets and Buyer Behavior 93
- New Product Development 89
- Customer Driven Marketing Strategy 86
- Product Strategy Setting 80
- Analyzing Business Markets 69
- Conducting Marketing Research 69
- Collecting Information and Forecasting Demand 65
- Integrated Marketing Channels 55
- Identifying Market Segments and Targets 47
- Pricing Capturing Customer Value 43
- Company and Marketing Strategy 40
- Introduction to Marketing 40
- Pricing Strategy 40
- Personal Selling and Sales Promotion 37
- Analyzing Marketing Environment 34
- Marketing Communications Customer Value 31
- Designing and Managing Services 29
- Marketing Channels 28
- Retailing and Wholesaling Strategy 28
- Creating Long-term Loyalty Relationships 27
- Global Marketplace 25
- Competitive Dynamics 25
- Business Markets and Buyer Behavior 24
- Managing Marketing Information Customer Insights 23
- Direct and Online Marketing 22
- Sustainable Marketing Social Responsibility and Ethics 20
- Competitive Advantage 17
What is the third step in cost-based pricing?
Correct answer C. Set price based on cost
Toffees and sweets are examples of what?
Correct answer D. Convenience products
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What are consumer products with unique characteristics or brand identification best classified as?
Correct answer B. Specialty products
What are low-priced products placed in the most convenient locations in stores called?
Correct answer C. Convenience products
What are companies selling life insurance selling?
Correct answer A. Unsought consumer products
Which of the following is a classic example of multibranding?
Correct answer A. P&G detergents brands as ‘Tide, Ivory, Dreft’
What are products and services that customers buy immediately and with little effort called?
Correct answer B. Convenience products and services
If a lawn mower is bought for use in a landscaping business, how is it classified?
Correct answer A. Industrial products
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Airlines and home repair firms are best classified as offering what?
Correct answer C. Services
Which of the following is included in industrial capital items?
Correct answer A. Installations
Which of the following is NOT a category of consumer products?
Correct answer D. Sought products
What does the purchase of a service NOT result in?
Correct answer D. Ownership of anything
Which products require aggressive advertising and personal selling efforts?
Correct answer C. Unsought consumer products
Major household appliances such as televisions and refrigerators are classified as what?
Correct answer A. Shopping products
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Which product mix pricing technique sets prices across a whole product line rather than for single products?
Correct answer B. Product line pricing
Fixed equipment such as generators, drill presses and elevators is classified as what?
Correct answer B. Industry capital items
Stores such as Best Buy, Staples and PetSmart are examples of which retail format?
Correct answer C. Superstore
What is it called when a company serving the middle market extends its line into both lower-priced and higher-priced products?
Correct answer B. Two-way stretch
In a franchise organisation, what are the independent business people who buy into the system called?
Correct answer D. Franchisee