A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
Economics Mcqs
The Protestant denomination emphasized in Max Weber,s Protestant Ethic and the Spirit of Capitalism was……………?
A. Baptism
B. Anglicanism
C. Calvinism
D. Lutheranism
The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions
The transition from a charismatic religious leaders direct example to routine procedures and observances is called…………..?
A. differentiation
B. denomination
C. institutionalization
D. bureaucratization
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a ……… market?
A. reseller
B. business
C. government
D. service
Theology is……………?
A. the sympathetic interpretation of myths
B. the rational system of ideas that explains a belief system
C. a justification of the function of religion
D. the rules of ritual observance
A(n) …….. is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?
A. Product feature
B. sponsorship
C. brand
D. logo
Cults differ from sects in that…………..?
A. they are small voluntary and exclusive
B. they reject the status quo
C. the have no ties to existing religious groups
D. all of the above
A …….. is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?
A. demand
B. basic staple
C. product
D. service
Religiosity refers to……………?
A. depth of religious feelings
B. whether one believes in God or gods
C. whether one participates in religious rituals
D. a belief in heaven and hell