A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation
Economics Mcqs
Government is characterized by a(n)……………?
A. pattern of statuses and roles
B. system of norms and values
C. system to deal with order and defense
D. all of the above
A(n) ….. are computerized collections of information obtained from data sources within the company ?
A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases
The Pope,s leadership of the Catholic Church is based on which kind of authority ?
A. Legal-rational
B. Democratic
C. Traditional
D. Charismatic
If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion
Hitler led the German people by emotional speeches He derived his authority from…………….?
A. God
B. the law
C. the Bible
D. personal charisma
Successful service companies focus their attention on both their customers and their employees they understand …….. which links service firm profits with employee and customer satisfaction ?
A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation
Conflict theorists see the states functions as…………….?
A. protecting the interest of the ruling elite only
B. helping the poor and homeless
C. bringing peace to its citizens
D. directing the economy
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?
A. idea
B. demand
C. product
D. service
“My country right or wrong” is an example of……………?
A. nationalism
B. legal-rational thinking
C. an internationalist world view
D. a reasoned approach to detente