A. facilitator
B. referent actor
C. opinion leader
D. social role player
Economics Mcqs
The basic components of the state include ALL BUT WHICH of the following ?
A. Territory
B. Population
C. Armed services
D. Sovereignty
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?
A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power
Charismatic leaders……………?
A. appear only in traditional societies
B. may appear in societies with either a traditional or a legal-rational base of authority
C. establish a stable social organization
D. are only characteristic of theocracies
In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?
A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol
The oldest form of power rests on……………?
A. rational-legal authority
B. charismatic authority
C. traditional authority
D. the authority of force
……….. have contractual authority to sell a manufacturer’s entire output?
A. Selling agents
B. Rack jobbers
C. Manufacturer’s agents
D. Purchasing agents
In essence people need government because…………….?
A. they live in groups and need a degree of order
B. of their competitive nature
C. they have not reached a sufficient amount of civilization to exist without it
D. brute force is not sufficient keep them in line
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates
Political power……………?
A. appears only in capitalistic societies
B. is power exercised by the state through its government
C. characterizes all dictatorships
D. belongs to a ruler in democratic regimes