A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method
Economics Mcqs
In preindustrial societies education was intended for……………?
A. the masses
B. a small elite
C. productive persons
D. the obviously intelligent
The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution
The major advantage of survey research is its ?
A. simplicity
B. structure
C. organization
D. flexibility
Latent functions of schools include………?
A. maintaining the class system
B. encouraging social mobility
C. promoting nationalism
D. allowing the formation of a subculture and keeping children in school for a period of time
A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from ?
A. creative selling
B. high pressure telling
C. detail selling
D. hard core selling
Credentialism opens jobs ……………?
A. to all people
B. to members of skilled professions
C. to members of academia
D. but has no bearing on the job market
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?
A. vertical marketing system
B. parallel marketing system
C. diversified marketing system
D. horizontal marketing system
What kind of individual is valued in industrial and postindustrial societies ?
A. a highly educated intellectual
B. manual workers
C. nonproductive citizens
D. the poor and alienated
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ?
A. group
B. bi-variant population
C. sample
D. market target