A. total anarchy
B. centralized power
C. full cooperation
D. quasi-anarchy
Economics Mcqs
Today advertising captures about …….. percent of total promotion spending?
A. 15
B. 23
C. 29
D. 33
The widest sphere of human interaction on an international scale is……………?
A. international law
B. international economics
C. international security affairs
D. international relations
One of the most common problems with using internal database information is that ?
A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability
Which perspective assumes that the state speaks with one voice and has one policy ?
A. realism
B. pluralism
C. globalism
D. all of the above
The advantages of audience selectivity no ad competition and personalization apply to which type of media ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
Prejudice and discrimination…………..?
A. have never existed toward diverse religious groups
B. have been a part of the relationships among diverse religious groups
C. are tenets of some religions
D. none of the above
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ….. includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure
Legal-rational authority is characteristic of…………….?
A. homogeneous societies
B. traditional agrarian societies
C. urban industrial developed societies
D. totalitarian societies