A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce
Economics Mcqs
…….. consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning
Which is NOT a new alternative to the traditional family ?
A. Single-parent family
B. Extended family
C. Blended family
D. Reconstituted family
In terms of special product life cycles a …….. is a basic and distinctive mode expression?
A. genre
B. style
C. fashion
D. fad
The nuclear family form is also called…………….?
A. conjugal
B. consanguine
C. procreational
D. extended
…….. is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?
A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning
The most fundamental function of the family is……………..?
A. ensuring the reproduction of the species
B. providing sex education
C. feeding its members
D. keeping members sheltered
It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
A. actionable
B. substantial
C. differentiable
D. measurable
Mistreatment or abuse of children…………….?
A. occurs with greater frequency in extended families
B. occurs less frequently in extended families
C. is a function of social class
D. happens only in industrial societies
……. factors are the most popular bases for segmenting customer groups?
A. Geographic
B. Demographic
C. Psychographic
D. Behavioral