A. self-service retailing
B. limited-service retailing
C. full-service retailing
D. service merchandiser
Markets, Efficiency And The Public Interest
The total number of item that the company carries within its product lines refers to the …….. of the product mix?
A. width
B. depth
C. length
D. consistency
The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A. line extension
B. brand extension
C. multibranding
D. new brands
……. is quoted as saying that everyone lives by selling something?
A. Bill Gates
B. Robert Louis Stevenson
C. Arthur Miller
D. Henry Ford
The type of sales presentation approach that requires good listening and problem-solving skills is the ?
A. canned approach
B. formula appraoch
C. need-satisfaction approach
D. critical-thinking approach
successful …….. depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?
A. marketing strategy
B. marketing control
C. marketing analysis
D. marketing implementation
……. is the general term for a buying and selling process that is supported by electronic means?
A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce
…….. consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning
In terms of special product life cycles a …….. is a basic and distinctive mode expression?
A. genre
B. style
C. fashion
D. fad