Practice mode Markets, Efficiency And The Public Interest

Which of the following is NOT one of the five stages of the buyer decision process?

Correct answer B. Brand identification

Explanation

The five stages are need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour. Brand identification is not one of them.

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Which of the following is NOT one of the five stages of the buyer decision process?

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Which of the following is NOT one of the five stages of the buyer decision process?

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