What does the media-themes model of media influence claim?
Correct answer D. Social interaction reinforces the ideas and images that audiences select
Topic / 36 questions
Technology & Media MCQs
Technology & Media MCQs cover how technology, mass media and the internet shape social life, culture and social change. They help CSS, PMS and UGC NET candidates revise sociological views of media and change, and every question displays its correct answer instantly after you select an option.
- Methods and Research 94
- Culture 87
- Social Stratification 82
- Social Institutions 78
- Theory and Perspectives 74
- Social and Cultural Change 71
- Social Control 66
- Religion Education and Health 64
- Social Groups 57
- Introduction to Sociology 55
- Development of Sociology and Important Sociologists 54
- Population and the Environment 48
- Sociology and Society 45
- Socialization 45
- Crime and Deviance 45
- Race and Ethnicity 39
- Social Mobility 37
- Technology & Media 36
- Globalization 35
- Population Growth 32
- Personality 31
- Sociology as a Science 30
- Groups and Organizations 30
- Political and Economic Power 29
- Community 26
- Role & Status 25
- Cities and Urban Life 20
- Social Interaction and Everyday Life 19
- Poverty in Pakistan 19
- Civil Society 18
- Work, Government and the Economy 17
- Urbanization in Pakistan 16
- Nations, War and Terrorism 14
- The Process of Socio-Economic change in Pakistan 13
- Poverty,Social,Exclusion and Welfare 12
- Aging in Pakistan 12
- Immigration Issues in Pakistan 11
- literacy in Pakistan 6
- Drug Abuse in Pakistan Society Its Causes and Consequences 5
When does a moral panic occur?
Correct answer D. The media exaggerate reports of deviant groups generating hostile reactions
What effect has the Internet had on the public sphere?
Correct answer C. Revive it by reaffirming a commitment to freedom of speech
Advertisement
The acceptance of preventive medicine illustrates which process identified by Parsons?
Correct answer D. Value generalisation
Which sociological perspective would be most interested in how people communicate and build relationships in MUDs (multi-user domains) and electronic chat rooms?
Correct answer B. Interactionist perspective
Rheingold (2000) describes ‘social aggregations that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships’. What is he describing?
Correct answer D. Virtual communities
What concerns does the global dominance of American film exports raise?
Correct answer A. Cultural imperialism
Who is famous for saying ‘the medium is the message’?
Correct answer C. Marshall McLuhan
What is the term for newspapers being read online, radio heard through digital televisions and mobile phones providing internet access?
Correct answer C. Convergence
Advertisement
Robert Putnam links the spread of television to a decline in what?
Correct answer B. Social capital
According to Manuel Castells, what is the defining organisational structure of our age?
Correct answer B. Networks
Under the critical conception of ideology, which of these is NOT a characteristic of ideology?
Correct answer A. Neutral
Critics of the global spread of Western cultural products say a cultural empire has been created. What term do they use for this?
Correct answer C. Media imperialism
What was the result of the nineteenth-century print revolution?
Correct answer D. Mass production mass circulation and the decline of serious content
Walt Disney, Sony and Time Warner are examples of what?
Correct answer D. Transnational corporations
Advertisement
How, according to Sreberny-Mohammadi (1996), can national cultures resist American dominance of the media?
Correct answer D. All of the above
The writings of Auguste Comte and Emile Durkheim are examples of which kind of theory?
Correct answer D. Unilinear theory
Physicians dividing into obstetricians, internists, surgeons and other specialists illustrates which process identified by Talcott Parsons?
Correct answer B. Adaptive upgrading
The acronym NIMBY means ‘not in my backyard’. When is this cry commonly heard?
Correct answer D. All of the above
New communication technologies have transformed social life over roughly the last 30 years. Which of these is NOT one of the four main technological trends behind this change?
Correct answer B. Robotics
About Technology & Media MCQs
This topic connects sociology with communication and technological change. Questions cover virtual communities that form online when people interact over time, the culture industry described by the Frankfurt School to explain mass-produced entertainment, and nineteenth-century theories of social change shaped by thinkers such as Marx. You will also meet questions on which sociological perspectives emphasise stability rather than change, the invention of the World Wide Web at CERN, and social movements as agents of change. Understanding these debates is useful for essays as well as MCQs in sociology and mass communication papers.
Exams that include Technology & Media MCQs
Pakistan
- CSS
- PMS
- PPSC
- Lecturer tests
India
- UGC NET
- UPSC CSE
- State PSC exams
Bangladesh
- BCS
- NTRCA
- University admission tests (DU, RU, JU)
Frequently asked questions
What does the term culture industry mean?
Culture industry is a term used by Theodor Adorno and Max Horkheimer of the Frankfurt School. It refers to the mass production of films, music, radio and other entertainment as standardised commodities, which they argued encourages passive consumption and helps maintain existing power relations in capitalist society.
Where was the World Wide Web invented?
The World Wide Web was invented by Tim Berners-Lee at CERN, the European physics laboratory near Geneva in Switzerland. He proposed it in 1989 as a way for scientists to share information through linked documents. Note that the web is different from the internet, which is the underlying network.
How many Technology & Media MCQs are on MCQs360?
There are 36 Technology & Media MCQs in the Sociology section of MCQs360. You can practise them free without registering, and each one gives its answer straight away, which helps you revise media theories and key terms efficiently.
Last reviewed October 2026