A. the content of the media is determined market forces
B. the subordinate classes are dominated by the ideology of the ruling class
C. the media manipulate the masses as vulnerable passive consumers
D. audiences make selective interpretations of media messages
Technology & Media
The media-themes model of media influence claims that………….?
A. audiences selectively interpret what they want to hear
B. content analysis is the best way to identify the themes covered by the media
C. audiences passively absorb whatever messages they are given
D. social interaction reinforces the ideas and images that audiences select
A moral panic occurs when……………?
A. the media exaggerate reports of deviant groups generating hostile reactions
B. children watch violent or sexually explicit films and then copy the behavior
C. audiences challenge the ethnic stereotypes represented by the media
D. elitists express concern with the Americanization of culture
The effect of the Internet upon the public sphere has been to………….?
A. repress it by promoting only the interests of elite groups
B. revive it by reaffirming a commitment of freedom of speech
C. reproduce it by emphasizing face-to-face contact with peer groups
D. replace it with a superior form of communication
Nineteenth-century theories of social change reflect the pioneering work in biological evolution done by…………?
A. Albert Einstein
B. Charles Darwin
C. Harriet Martineau
D. Benjamin Franklin
The acceptance of preventive medicine is an example of the process that Parsons called…………..?
A. differentiation
B. value generalization
C. inclusion
D. adaptive upgrading
The use of terms such as flaming and chat rooms by the subculture of early Internet users is an example of…………?
A. charisma
B. argot
C. equilibrium
D. virtual reality
Which term was introduced by Charles Per row to refer to failures that are inevitable given the manner in which human and technological systems are organized …………….?
A. the Per row principle
B. the Peter principle
C. the school principal
D. normal accidents
Which sociological perspective would be especially interested in studying how people communicate with each other and develop relationships through MUDS (multi -user domains) and electronic chat rooms ?
A. functionalist perspective
B. conflict perspective
C. interactionist perspective
D. labeling theory
social aggregations that emerge from the (Inter)Net when enough people carry on…. public discussions long enough with sufficient human feeling to form webs of personal relationships What is Rheingold (2000) describing here ?
A. cyberspace
B. the worldwide web
C. virtual communities
D. chatrooms