Practice mode Pricing Capturing Customer Value

At the final level of product planning, what do planners build around the actual product?

Correct answer B. Augmented product

Explanation

Planners turn the actual product into an augmented product by adding extra services and benefits, such as warranties, installation, delivery and after-sales support, that go beyond the basic offering.

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Answer checked 11 October 2026 How we write and check questions

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At the final level of product planning, what do planners build around the actual product?

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At the final level of product planning, what do planners build around the actual product?

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