Practice mode Identifying Market Segments and Targets

In VALS, which group consists of people who like stylish products but have limited income?

Correct answer B. Strivers

Explanation

Strivers are trendy and fun-loving consumers who care about the opinions of others; with limited resources, they buy stylish products that imitate those of wealthier groups.

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In VALS, which group consists of people who like stylish products but have limited income?

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In VALS, which group consists of people who like stylish products but have limited income?

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