Practice mode Identifying Market Segments and Targets

When marketers group buyers by loyalty status, which of the following is NOT one of the groups?

Correct answer A. Non-switchers

Explanation

Loyalty-status segmentation recognises hard-core loyals, split loyals, shifting loyals and switchers. Non-switchers is not a recognised category in this scheme.

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When marketers group buyers by loyalty status, which of the following is NOT one of the groups?

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When marketers group buyers by loyalty status, which of the following is NOT one of the groups?

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