Practice mode Identifying Market Segments and Targets

In VALS, which group describes mature, reflective people motivated by ideals who value knowledge and responsibility?

Correct answer A. Thinkers

Explanation

Thinkers are well-educated, satisfied consumers driven by ideals; they seek information before buying and favour durable, functional products that offer good value.

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In VALS, which group describes mature, reflective people motivated by ideals who value knowledge and responsibility?

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In VALS, which group describes mature, reflective people motivated by ideals who value knowledge and responsibility?

More Identifying Market Segments and Targets questions

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