Practice mode / Direct and Online Marketing In the new product development process, after the analysis of business the next step to be taken is? A Option A: test marketing B Option B: One channel marketing C Option C: penetration marketing D Option D: individual marketing Correct answer A. test marketing Show answer
Question 01 / Direct and Online Marketing The highly involved consumer buying behavior while perceiving significant differences between brands is called? A Option A: complex buoying behavior B Option B: variety seeking buying behavior C Option C: dissonance reducing buying behavior D Option D: habitual buying behavior Correct answer A. complex buoying behavior Show answer Open question
Question 02 / Direct and Online Marketing The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called? A Option A: Leading marketing B Option B: buzz marketing C Option C: online marketing D Option D: none of the above Correct answer B. buzz marketing Show answer Open question
Question 03 / Direct and Online Marketing If customer’s expectations and products performance matches, the customer is? A Option A: satisfied B Option B: dissatisfied C Option C: delighted D Option D: none of above Correct answer A. satisfied Show answer Open question
Question 04 / Direct and Online Marketing The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called? A Option A: channeling stages B Option B: buyer readiness stage C Option C: channel designing stages D Option D: strategic stages Correct answer B. buyer readiness stage Show answer Open question
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