Practice mode Customer Driven Marketing Strategy

For the customer group known as ‘butterflies’, how well do customer needs match the company’s offering?

Correct answer B. Good fit

Explanation

Butterflies are potentially profitable but not loyal; there is a good fit between their needs and the company's offerings, yet they enjoy a short relationship and then move on.

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Answer checked 11 October 2026 How we write and check questions

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For the customer group known as ‘butterflies’, how well do customer needs match the company’s offering?

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For the customer group known as ‘butterflies’, how well do customer needs match the company’s offering?

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