Practice mode Customer Driven Marketing Strategy

What term describes the total combined lifetime value of a company’s current and potential customers?

Correct answer C. Customer equity

Explanation

Customer equity is the sum of the customer lifetime values of all current and potential customers, reflecting the future value of the firm's customer base.

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Answer checked 11 October 2026 How we write and check questions

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What term describes the total combined lifetime value of a company’s current and potential customers?

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What term describes the total combined lifetime value of a company’s current and potential customers?

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