Practice mode / Conducting Marketing Research The research instruments present to respondents consist a set of questions, are classified as? A Option A: technological devices B Option B: random sample C Option C: questionnaires D Option D: stratified sample Correct answer C. questionnaires Show answer
Question 01 / Conducting Marketing Research The analysis of how customer experiences contribute to company’s competitive advantage is classified as? A Option A: customer’s metrics pathway B Option B: unit metrics pathway C Option C: stakeholder satisfaction pathway D Option D: company metrics pathway Correct answer A. customer’s metrics pathway Show answer Open question
Question 02 / Conducting Marketing Research The research instruments use in marketing research process do not include? A Option A: questionnaires B Option B: qualitative measures C Option C: technological devices D Option D: random sample Correct answer D. random sample Show answer Open question
Question 03 / Conducting Marketing Research The close-ended question in which each question have two possible answers are? A Option A: dichotomous B Option B: multiple choice C Option C: Likert scale D Option D: semantic differential Correct answer A. dichotomous Show answer Open question
Question 04 / Conducting Marketing Research When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as? A Option A: focus group B Option B: group discussion C Option C: demographically selected group D Option D: psycho graphically selected group Correct answer A. focus group Show answer Open question
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