Practice mode / Conducting Marketing Research The close-ended question in which each question have two possible answers are? A Option A: dichotomous B Option B: multiple choice C Option C: Likert scale D Option D: semantic differential Correct answer A. dichotomous Show answer
Question 01 / Conducting Marketing Research When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as? A Option A: focus group B Option B: group discussion C Option C: demographically selected group D Option D: psycho graphically selected group Correct answer A. focus group Show answer Open question
Question 02 / Conducting Marketing Research The type of question in which a respondent can answer in unlimited ways is classified as? A Option A: completely unstructured B Option B: word association C Option C: sentence completion D Option D: story completion Correct answer A. completely unstructured Show answer Open question
Question 03 / Conducting Marketing Research The questions in questionnaire that allow respondent’s to express their own thoughts and words are called? A Option A: open -ended questions B Option B: close-ended questions C Option C: stratified sampling D Option D: rating scale Correct answer A. open -ended questions Show answer Open question
Question 04 / Conducting Marketing Research The external marketing metrics consist of? A Option A: perceived quality and awareness B Option B: customer loyalty and retention C Option C: freedom to fall D Option D: both A and B Correct answer D. both A and B Show answer Open question
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