Practice mode / Conducting Marketing Research The type of question in which a respondent can answer in unlimited ways is classified as? A Option A: completely unstructured B Option B: word association C Option C: sentence completion D Option D: story completion Correct answer A. completely unstructured Show answer
Question 01 / Conducting Marketing Research The questions in questionnaire that allow respondent’s to express their own thoughts and words are called? A Option A: open -ended questions B Option B: close-ended questions C Option C: stratified sampling D Option D: rating scale Correct answer A. open -ended questions Show answer Open question
Question 02 / Conducting Marketing Research The external marketing metrics consist of? A Option A: perceived quality and awareness B Option B: customer loyalty and retention C Option C: freedom to fall D Option D: both A and B Correct answer D. both A and B Show answer Open question
Question 03 / Conducting Marketing Research In marketing, the ‘resource adequacy’ is the best classified as? A Option A: internal marketing metrics B Option B: perceived metrics C Option C: quality metrics D Option D: loyalty metrics Correct answer A. internal marketing metrics Show answer Open question
Question 04 / Conducting Marketing Research In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of? A Option A: communication B Option B: inspiration C Option C: simplifying D Option D: straddling Correct answer A. communication Show answer Open question
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