Practice mode Analyzing Consumer Markets

In the buying process, which groups have an indirect influence on consumers?

Correct answer D. Secondary groups

Explanation

Secondary groups, such as religious or professional groups, are more formal and involve less continuous interaction, so their influence is more indirect.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.