Practice mode Product Strategy Setting

In the product hierarchy, what is a group of products within a product family recognised as having functional coherence called?

Correct answer D. Product class

Explanation

A product class, or category, is a group of products within a product family that share functional coherence, such as all detergents within a cleaning family.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.