Practice mode / Developing Marketing Strategies and Plans The ‘chain of value’ identifies? A Option A: Four primary activities B Option B: Five primary activities C Option C: Six primary activities D Option D: Seven primary activities Correct answer B. Five primary activities Show answer
Question 01 / Developing Marketing Strategies and Plans The organizational levels in a Company are? A Option A: Two B Option B: Three C Option C: Four D Option D: Five Correct answer C. Four Show answer Open question
Question 02 / Developing Marketing Strategies and Plans The ‘operations, sales and services’ are the part of firm’s value chain? A Option A: marketing activities B Option B: financial activities C Option C: raw materials D Option D: primary activities Correct answer D. primary activities Show answer Open question
Question 03 / Developing Marketing Strategies and Plans The ‘core competency’ does not consider? A Option A: source of competitive advantage B Option B: perceived benefits C Option C: variety of markets D Option D: easy imitation Correct answer D. easy imitation Show answer Open question
Question 04 / Developing Marketing Strategies and Plans The ‘diversification strategy’ is used to gain market share in? A Option A: current product in current market B Option B: new products for new markets C Option C: new products in new market D Option D: new products in current markets Correct answer B. new products for new markets Show answer Open question
Discussion